VITALITY

All Bark, No Pedal

Vitality wanted to launch their new ‘Your Health’s Best Friend’ campaign with a hero spot built around Stanley, a talking dachshund who coaches a struggling cyclist up a hill from the comfort of a bike basket.

Working closely with the teams at VCCP and the super-talented Tim McNaughton, and with creative direction from Dan Andrew, we delivered VFX throughout the spot.

The campaign is now running nationwide across TV, social and radio. No real dogs were harmed in the making of this—mostly because there wasn’t one. The hill, for the record, was real.