SQUIDGY LITTLE PICK ME UP

VFX, Colour & Finish: the lunchtime staple, are we right? Soreen Squidgy Little Pick-Me-Up is as delightful as the malt loaf it champions. Covert leans into the brand’s quirky charm with a campaign that’s part snack, part smile, and all energy. Squidgy never looked so good, or so uplifting—like a hug in loaf form, but cooler.