WOW

What a SWEET post-production pleasure it was to work on this project. For Life Savers’ Gummies ‘WOW’, Covert captured that iconic burst of flavour in a campaign that’s as bold and colourful as the lil gummies themselves.

With a cheeky sense of fun and Covert’s signature polish, this project turns a simple snack into a pop-culture moment that’s impossible to resist. Hyper on that sugar, baby.