UP THE WOW

What a SWEET post-production pleasure it was to work on this project. For Life Saver Gummies WOW, Covert captured that iconic burst of flavour in a campaign that’s as bold and colourful as the lil gummies themselves. With a cheeky sense of fun and Covert’s signature polish, this project turns a simple snack into a pop-culture moment that’s impossible to resist. Hyper on that sugar, baby.