A light-hearted and memorable spot in collaboration with London-based production studio, KODE, celebrating the birthday of EA SPORTS FIFA 23 Ultimate TeamsWe follow the chaos that surrounds the team of passionate scientists at the secret BIRGFUT Labs (Bureau of Independent Revelry and Gatherings for Ultimate Team) as they strive to create the perfect birthday party for FIFA Ultimate Team

With cameos from some of the top players and lots of hidden surprises, this was such a fun project to be a part of. One that combines the love of sport and gaming, and adds that comedic twist to create an unforgettable commercial.

The real icing on the cake was discovering the spot won ‘Ad of The Day’ on Campaign.