Premiering on Jimmy Kimmel Live, Diageo Rum brand, Captain Morgan surprised the nation with a new spot… A Tech Demo?!

In our latest spot, directed by Morgan Harary of 1st Ave Machine, we had the extremely fun task of introducing the nation to the latest in Super Bowl Party and punch serving technology – The Captain Morgan Super Bowl Punch Bowl. With 1st Ave Machine handling production, the Covert studio was commissioned to produce all CG and motion design for the spot. Which utilised super-wide lensing, ‘Space Odessey’ framing and dramatic lighting to really capture those Silicone Valley Tech Demo moments.