Guinness x IRFU campaign - “Don’t Jinx It"

In a world where every heartbeat is a testament to fandom, Guinness x IRFU presents “Don’t Jinx It” – a cinematic voyage that delves deep into the age-old superstitions that ignite our fervour. Through cutting-edge VFX, this advert captures the raw intensity of passion, the silent rituals, and the unspoken beliefs that every true fan clings to. We invite you to immerse yourself in a campaign that doesn’t just showcase a drink but the essence of what it means to believe.


We Are Covert




Nicholas Hulley

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