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Where East & West coalesce

Full brand identity system and web development for an exciting new Japanese bar chain

Tokyo Tea Rooms

A brand new franchise and licensed trade outlet, Tokyo Tea Rooms required a full brand identity package. Imagine every digital and creative asset a brand new business might need…
The ideation stage began with R&D around the key message of the brand: East meets West – a blend of Japanese culture in a western environment. Once the board were happy with the direction, we were tasked with designing the full range of assets. The list of deliverables was endless: ranging from full responsive websites to building-wide interior and exterior signage.

Strategy & Process

Brand strategy was considered at every stage of the journey. Once the iconic Enso circle was won over client side, and the various types of Japanese flower dialled in, it was purely a case of ensuring the deliverables were produced in a reusable, on-brand manner.
The digital, social and live events were rolled out simultaniously so all packages were delivered to the relavent departments ahead of time. As with all projects of this nature, we dealt with several third party suppliers, such as signage fitters and mural artists.

Brand Cohesion

Printed media is a huge arena for any business working in the nightlife sector… but that doesn’t mean it has to be boring or off-brand!
Alongside all the standard materials, several brand posters were created for launch according to a template. This ensures that all events and associated promotional materials will remain on-brand in the future.

Continued Brand Development

Due to a controversial launch, Tokyo Tea Rooms received huge media attention: several national newspapers, and even the BBC, covered the launch.
Rallying behind the brand, consumers received it with an overwhelmingly positive approach and continue to interact with their excellent offerings. We will certainly be back for more cocktails soon!

Let’s work together

We’re always keen to speak with new brands, agencies & production houses.

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