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Not Your Average Hotel

Key Visuals for SyFy Channel’s new flagship show; Bates Motel

Bates Motel

SyFy Channel
We produced a variety of key visuals for SyFy channel’s Bates Motel series two launch campaign.
The images were to be cryptic but hint at the plot lines appearing in the second series.

Strategy & Process

Due to the short timeframes, only a handful of small resolution assets were available so the scenes had to be rendered from scratch and carry over the “rough, edited tone” of the wider series look.
Each image was produced in a variety of dimensions and ratios to allow use across all social and digital channels. Print ready CMYK versions were supplied for the ATL campaign.

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