Project: Key Visuals & P.O.S.
Agency: Telegraph Hill
Client: TGI Fridays
TGI Fridays were re-launching their entire range of 100 cocktails and dry services. Commissioned by Telegraph Hill we created a range of POS solutions, print materials and cocktail key visuals.
Working in hand-painted, traditional & photo-manipulated mediums we provided artworks in a style that matched the cocktail ensuring it was the “hero” of the image. Alongside these sat die-cut bill-folds, A-frames and giant foamex signage, to name a few.
Both the cocktail campaign and dry campaign received great traction socially. In-store the POS materials were designed to promote interaction on the firms’ social channels driving consumers to produce the "silliest" face and upload their results. Instagram has never looked so tastey!