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Project: Brand Ident
Agency: Quest
Client: Quest

Building a brand identity reel when the brief is "open" is a dream come true for most creatives. This was no exception.

Quest wanted something "explosive" which would work front-to-back and back-to-front. After concepting around a few initial style frames they decided on the textured rock look as they felt it added weight to their brand. The ident was a huge success and was untied across all Quest's media channels for the 2014-2015 period.