Project: Brand Ident
Building a brand identity reel when the brief is "open" is a dream come true for most creatives. This was no exception.
Quest wanted something "explosive" which would work front-to-back and back-to-front. After concepting around a few initial style frames they decided on the textured rock look as they felt it added weight to their brand. The ident was a huge success and was untied across all Quest's media channels for the 2014-2015 period.