Escape The Green Room
Project: Microsite & Social
Agency: Telegraph Hill
Client: Universal & Picture House
The gunshot rings out. Your best friend is dead. How long will you survive in The Green Room?
To promote Universal's film, The Green Room, we created a web based interactive social game. Integrated with Facebook and Twitter, users sign in with their friends and pit themselves against "the green room". After selecting friends, the timer begins and they've 60seconds to escape by answering questions correctly. Wrong choices would see users killed in harrowing ways, even mauled by a dog or hit with Patrick Stewart's bat. The one's lucky enough to survive could unlock an early viewing of the trailer.
Whatever the result users could share how long they lasted socially to increase engagement & reach. Both the site and social metrics were then tracked and fed back to brand. Artwork key visuals was carried across the digital & ATL campaign to ensure continuity.