Project: Dynamic Infographics
Agency: Telegraph Hill
During the Froch V Grove II boxing match Betway's Twitter account was to tweet live infographics reflecting the public’s opinion.
Because the data wouldn't be known until the fight, the infographics had to be produced so that any outcome could be shown. They were crafted using Adobe Illustrator & Photoshop and supplied to the tech team with a range of options allowing the dynamically updating slides to be produced on-the-fly.
Working without a glitch, the infographics helped increase Betway's account engagement throughout the fight. Several tweets featured lovely feedback on the design. While only one man won the fight, Betway & Telegraph Hill came out top of the Twitter.