Project: Print & Digital 360
Agency: Telegraph Hill
Client: Channel 13
Working with Telegraph Hill we created a 360 suite of assets for Channel 13. The creative brief dictated a cryptic nature for the campaigns competition. We designed assets for the print, digital & experiential aspects of the campaign ranging from engaging metro station adverts to social media banners and website takeovers/MPUs.
Each image formed a piece of the larger puzzle which the public were invited to solve in order to find the prize of €13,000s. Each image was produced in several language versions before being distributed amongst various media outlets and social networks. The puzzle campaign formed part of the larger Channel 13 launch and provided over 12,000 engagements on Facebook alone.