Covert were brought on board by Xerox to design & develop a targeted lead generation microsite for Xerox & supporting Online Assessment platform.
UI/UX, Digital Development
United Kingdom & Europe.
Xerox set Covert the challenge to heighten lead engagement across their managed print, through an inbound series of portals designed to gauge and rate leads based on their printing requirements. In addition, these portals would need pre-populate fields when warm leads visit the portal.
Using a combination of 3d animation, dynamic content, some seriously fiddly CSS animation Covert executed the concept through producing a truly dynamic microsite, that adapted imagery and content specific to the current user.