Custom user data driven lead generation Xerox microsite.
An interactive Xerox microsite designed to increase awareness of the Xerox Central Print Services SaaS products. Compatible and responsive with older legacy browsers, the website was designed to display content based on user data. For example: if a lead’s postcode is known, then a Google Maps image of their location is used within the graphics on the site.
Using a dynamic series of PNG images, the animation will play in almost any browser. Areas such as the address label, leaflet image and copy were dynamically adjusted based on the user’s location, meta-data and database information.