User driven, lead generation microsite for Xerox CPS.
Covert created a lead generation microsite for Xerox to heighten lead engagement across their managed print, Xerox requested an inbound series of portals designed to gauge and rate leads based on their printing requirements. In addition, these portals should pre-populate fields when warm leads visit the portal.
Written in custom PHP, the coded solution integrated with the Marketo API to ensure the portals could both read and write to the central lead-gen database. Each portal writes data to the database in real time and knows when a lead has data, such as an email address already assigned, therefore pre-populating the field.