“The gunshot rings out. Your best friend is dead. How long will you survive in The Green Room?”
To promote Universal’s film The Green Room, we created a web based, interactive social game. Integrated with Facebook and Twitter, users sign in with their friends and pit themselves against “the green room”.
After selecting friends, the timer begins and they have 60 seconds to escape by answering questions correctly. Wrong choices would see users killed in harrowing ways: maybe mauled by a dog or hit with Patrick Stewart’s bat! The ones lucky enough to survive could unlock an early viewing of the trailer.
Whatever the result, users could share how long they lasted socially to increase engagement and reach. Both the site and social metrics were then tracked and fed back to the brand, whilst artwork key visuals were carried across the digital and ATL campaign to ensure continuity.