WE ARE COVERT LTD.

Interactive Microsite Game

OBO Universal Studios

“The gunshot rings out. Your best friend is dead. How long will you survive in The Green Room?”

To promote Universal’s film The Green Room, we created a web based, interactive social game. Integrated with Facebook and Twitter, users sign in with their friends and pit themselves against “the green room”.

After selecting friends, the timer begins and they have 60 seconds to escape by answering questions correctly. Wrong choices would see users killed in harrowing ways: maybe mauled by a dog or hit with Patrick Stewart’s bat! The ones lucky enough to survive could unlock an early viewing of the trailer.

Whatever the result, users could share how long they lasted socially to increase engagement and reach. Both the site and social metrics were then tracked and fed back to brand, whilst artwork key visuals were carried across the digital and ATL campaign to ensure continuity.

ESCAPE THE GREEN ROOM
  • CLIENT

    Universal Studios

  • YEAR

    2016

  • SERVICES

    Full Production

Custom
microsites.
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We’re always keen to speak with brands,
agencies & production houses.

Motion Design & VFX

From VFX and POST to 3D CGI and 2D animation, whatever your project our team of creatives can help bring it to life.

Digital

Ecommerce, microsites, portals and everything in between has appeared on our codes screens at some point, we’d be happy to help with your project.

Experiential

If your idea seems crazy and the team’s not sure how to build your vision then we can help.

Have a project you'd like to talk about?

Or if you would prefer to chat on the phone, drop Max a line, he’s the chatty one.
Max Murphy – New Business Director: +44 7985 701 456

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