The BRITs

Being the highest-profile music awards ceremony in the UK, the BRIT Awards have featured some of the most notable events in British popular culture.

Covert are proud to have served a key role in supporting the Brits through the years delivering assets ranging across social, OOH & web development UI/UX.

Creative Strategy, Social, UI/UX

United Kingdom

Working with the Brits Since 2016.

Since 2016, we’ve had the pleasure of working alongside The BRITs’, designing & developing their digital landscape. Alongside having the pleasure of supporting the annual shows, we also helped them gain a fantastic 12% increase in follower numbers across all digital platforms.

Unifying the channel branding for the events

We wanted to produce the pre and post-event social assets, with both dynamic and static styles to help generate excitement before the event and ensure a long-lasting impression and maximised coverage after.

The designs were produced with the unification of the brand in mind, as we designed dynamic motion graphics templates that were used across multiple social platforms including Instagram, Twitter and Facebook.

Creating memorable, unique and engaging 360 content

‘Robbie Williams holds the record for the most BRIT Awards, 13 as a solo artist and another five as part of Take That. In 2018 Robbie Williams won his most recent British Male Artist award.

To celebrate, we looked to create a 360 video which encapsulated William’s career through the eyes of the BRITs, charting his early days through to recent key performances.

The video has the ability to be watched in 360 on mobile and desktop devices, ensuring high engagement and retention rates.

Designing the perfect digital home

In recent years, The BRITs appearance and brand have matured and their website needed to follow suit in preparation for the 2019 event. We were asked to help make this a reality and work alongside the brand to design a digital platform which reflected these developments.

Ensuring a responsive and memorable user experience

Understanding modern web use when we designed and developed the new site, we paid particular attention to ensuring that the user experience was optimised for both desktop and mobile. We doubled down on this by running a series of tests across multiple browsers and devices to ensure none slipped through the cracks.

This research and development ensured that the site was a responsive, mobile-first layout which seamlessly stretched to 4K screens.

Results we’re proud to be a part of

Overall The BRITs saw a significant growth of 12 per cent in its overall follower numbers across all of its social accounts combined for @BRITs – up to 3.375 million from 3 million in 2018.
They’re some numbers to be seriously proud of, and we’re very happy to have played our part over the last few years to help make The BRITs the brand they are today.

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