TGI Fridays were re-launching their entire range of 100 cocktails and dry services.
We were commissioned to create 100 works of art, launching as a series of live events
and social media focused campaigns.
100 works from digital to spray paint…
TGI Fridays 100 cocktails illustration and graphic design
Graphic design image to showcase TGI Fridays Mojito Cocktail
Graphic design image to showcase TGI Fridays ultimate zombie Cocktail
Working in hand-painted, traditional & photo-manipulated mediums we provided artworks in a style that matched the cocktail ensuring it was the “hero” of the image. Released at a series of events with commissioned live artists drawing, the cocktail artworks were used across a variety of networks as part of a larger social campaign.
After a hugely sucessful series of events and launch campaign, TGI Fridays commissioned us to repurpose the design assets further into a range of POS solutions and devices ranging from table talkers and posters to a large format print campaign and building sized banners!
These template based assets were repurposed annually for three years in various guises and campaign sub-assets.
Working alongside TGI Fridays we continued to deliver a range of assets from A frames, to hashtag campaign assets and OOH / External signage. App and brand dev of the academy were one of the most enjoyable highlights of 2016 for Simon and Toby.