TGI Fridays
100 Works of Art

TGI Fridays were re-launching their entire range of 100 cocktails and dry services.
We were commissioned to create 100 works of art, launching as a series of live events
and social media focused campaigns.

100 works from digital to spray paint…

From Photoshop
to watercolours.

Working in hand-painted, traditional & photo-manipulated mediums we provided artworks in a style that matched the cocktail ensuring it was the “hero” of the image. Released at a series of events with commissioned live artists drawing, the cocktail artworks were used across a variety of networks as part of a larger social campaign.

Further
Development.

Wider use
of the artworks.

After a hugely sucessful series of events and launch campaign, TGI Fridays commissioned us to repurpose the design assets further into a range of POS solutions and devices ranging from table talkers and posters to a large format print campaign and building sized banners!

These template based assets were repurposed annually for three years in various guises and campaign sub-assets.

POS solutions
for TGI Fridays.

Further
Brand Development.

Working alongside TGI Fridays we continued to deliver a range of assets from A frames, to hashtag campaign assets and OOH / External signage. App and brand dev of the academy were one of the most enjoyable highlights of 2016 for Simon and Toby.