To create the WOW factor for the South African Tourism board, Covert created a custom POS experience at the London Excel.
The South African Tourist board wanted the exhibition hall to ring with the sounds of Africa drums…only they were not allowed to use speakers.
After installing various warped and mapped screens across the stand we wired up an Arduino (tiny thumb sized computer) to a large “WOW” button accompanied by paired headphones.
Visits were encouraged to “smash the wow” at which point a series of randomly generated video content and music was played across the screen and wireless headphones. We were able to bring a taste of Africa to the plains of London Excel.