Sleek and effective UI/UX design transforms the JLR Magenta portal’s front-end.
The Jaguar Land Rover Magenta portal required a refresh to bring its interface and experience in line with JLR’s other brand offerings.
A smooth user journey was paramount for this project. It required a seamless transition from the front-page to portal, whilst remaining within the 3-click rule and retaining easily navigable resource repositories. Card-sorting throughout the wire-framing process allowed us to ensure the correct information was cascaded.
Alongside this, it was key to maintain a user interface which aligned with the iconic Jaguar Land Rover brand. A sleek and simple style was implemented to ooze premium and luxury.