Citroen invited us to produce a series of TVC’s to promote their new DS7 Model in partnership with Sky Arts. Covert created 6 promotional 4K films which revealed the masterpiece to the nation.
TVC & Social Campaign.
With Citroen partnering with Sky Arts for the campaign, we brainstormed ideas which focussed around communicating the DS7 as art and how it could come together for a grand reveal. We felt like we arrived at the perfect concept – Revealing the masterpiece.
The spot revolves around us exploring the intricate layers that make up the DS7 model in a kaleidoscope tunnel effect. Each layer explores a different component of the vehicle in crisp 4K, eventually all coming together at the end to Reveal the Masterpiece.