Channel 4 - Together Against Hate - WE ARE COVERT LTD.

The Outfit / Channel 4

Multiple Award-Winning Viral TV ad takeover to expose the existence of hatred and toxic online bullying.

Channel 4 teamed up with Nationwide, Maltesers and McCain to broadcast a primetime takeover ad break, taking a stand against online abuse. Working closely with director Matthew Mcdermott and The Outfit, Covert provided all VFX across the Nationwide and McCain spots.

The spots had a fantastic reception with the hashtag #togetheragainsthate. This trended on multiple social channels whilst the campaign featured on several noteworthy marketing/PR news sites.

#TOGETHERAGAINSTHATE

CLIENT
Channel 4 - Together Against Hate
YEAR
2019
SERVICES
VFX & Post Production

“Channel 4’s #TogetherAgainstHate crowned campaign of the year”

Lucy Tesseras, marketingweek.com

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