The Outfit / Channel 4

Multiple Award-Winning Viral TV ad takeover to expose the existence of hatred and toxic online bullying.

Channel 4 teamed up with Nationwide, Maltesers and McCain to broadcast a primetime takeover ad break, taking a stand against online abuse. Working closely with director Matthew Mcdermott and The Outfit, Covert provided all VFX across the Nationwide and McCain spots.

The spots had a fantastic reception with the hashtag #togetheragainsthate. This trended on multiple social channels whilst the campaign featured on several noteworthy marketing/PR news sites.

#TOGETHERAGAINSTHATE
  • CLIENT

    Channel 4 - Together Against Hate

  • YEAR

    2019

  • SERVICES

    VFX & Post Production

Dark background with viewer warning and #TogetherAgainstHate.
Father and daughter sat at the dinner table laughing with McCain logo and smashed glass in foreground.
Two dads holding baby, with smashed glass and homophobic tweets in foreground and with a black border.
Nationwide advent with mould growing over the screen.
Women sat on sofa with floral cushions, breastfeeding a baby.
Black man in cafe with racist words on screen and green mould growing and covering display.
TV commercial created with VFX and motion design for Channel 4 together against hate
VFX commercial to support Channel 4 campaign
“Channel 4’s #TogetherAgainstHate crowned campaign of the year”
Lucy Tesseras, marketingweek.com