360 suite of campaign assets for Channel 13’s launch
We created a 360 suite of campaign assets for Channel 13’s launch, ranging from printed adverts in papers and the tube to social media graphics. The creative brief dictated a cryptic nature for the campaign’s competition.
We designed assets for the print, digital & experiential aspects of the campaign ranging from engaging metro station adverts to social media banners and website takeovers/MPUs. We combined a series of live action plates, 3d modelled geometry and animated graphics to form a series of interlinking kaleidoscopic imagery.
The campaign was a huge success, and was picked up by several online news outlets and local Polish newspapers.
The UK competition had several winners, and all shared their joy through Twitter and Facebook. In all, every 13 resulted in over 250,000 views of the final question.