Carabao
Experiential Activations

The Thai energy drink, wanted to launch into the UK market with the
same energy and excitement contained in their cans.

Launching a major drinks brand into the UK market

Ideas, production & design.

Set to be a major football sponsor and appealing to a mass market, inclusive adult audience, Carabao set out to differentiate themselves from other energy drinks and drive further growth in the energy drinks category as a whole, by running an astonishing £1m giveaway coupled with a £1m+ supporting TV ad campaign.

For Carabao’s launch campaign we equipped a fleet of Tuk-Tuks with fully interactive touchscreens and cameras to run the Carabao experiential activations. Consumers were invited to play an interactive game and share their progress/photos socially. Driven round London for several weeks not one drop of petrol was used (fully electric).

Mobile Digital
POS Solutions.

Responsive campaign microsites for competition entry & redemption.

For the next of the Carabao experiential activations, Covert developed a custom microsite, designed the can artwork and the complex backend to support and launch their £1m giveaway competition.

Custom code ensured there were no double bookings on prizes and the fortunate winners could easily register and access their loot!

Campaign
fulfillment websites
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Get Connected.

We’re always keen to speak with brands,
agencies & production houses.

Motion Design & VFX

From VFX and POST to 3D CGI and 2D animation, whatever your project our team of creatives can help bring it to life.

Digital

Ecommerce, microsites, portals and everything in between has appeared on our codes screens at some point, we’d be happy to help with your project.

Experiential

If your idea seems crazy and the team’s not sure how to build your vision then we can help.

Have a project you'd like to talk about?

Or if you would prefer to chat on the phone, drop Max a line, he’s the chatty one.
Max Murphy – New Business Director: +44 7985 701 456

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