The phenomenon that is American Gods returned with a highly anticipated second season and needed to launch into the UK with a bang.
Covert were engaged to create the American Gods TV commercials that would live up to the hype along with 10-character introduction films that needed to encapsulate their intricate character profiles.
Slick VFX takes viewers on a distorted journey that makes them question their own realities and only generates further interest in the enigma of the American Gods.
Read what the Independant had to say about the new teaser trailer here.
Creating social noise.