The phenomenon that is American Gods returned with a highly anticipated second season and needed to launch into the UK with a bang.
Europe & Americas
Working closely with Somethin’ Else, Covert were engaged to launch American Gods Season 2, through the production of 8 introductory motion designed pieces detailing each of the key characters.
The idea revolves around harnessing the flagship handset’s processing power and class-leading display technologies to create a one of a kind and beautifully sounding musical instrument. This instrument would produce an original and magical experience where strangers and loved ones would be drawn in to share a heartfelt and festive moment powered by a technological twist.
There were 2 key challenges to American Gods content strategy, excite a new audience to the show bringing in a fresh crowd and re-engaging the viewership of the previous Season. The Solution took the form of a 10 part delivery consisting of short animated sequences running through the background and narrative of each character.
Off the intial traction & success of the 8 part video series Covert were re-engaged to deliver a series of VFX shots for the UK launch TV spot. Themed around the tag line “Your Gods Are Dead” the Commercial takes a tongue in cheek perspective via an infomercial style medium.