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UX/UI Portal Designs

UX/UI for the Jaguar Land Rover Magenta portal’s front-end

Polsoure Magenta

Front-end UI design

The Jaguar Land Rover Magenta portal required a refresh to bring its UX and UI in line with JLR’s other brand offerings.

Photoshop Layers:


The user journey was key for this project. A seamless transition from front-page to portal within the 3-click rule, whilst retaining easily navigable resource repositories. Card-sorting throughout the wire-framing process allowed us to ensure the correct information was cascaded.

Further Development

Pushing brand cohesion beyond the front-page
Pushing forwards into 2019, the front-end has been rolled out across the Magenta sites.
As the brand rollout completes across the portal’s various sections, we’re proud to continue to provide on-brand assets.

Let’s work together

We’re always keen to speak with new brands, agencies & production houses.

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