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Jaguar I-Pace eTrophy

Ident concept and animation with supporting channel branding for Jaguar’s eTrophy brand

Formula-E/JLR

Client: Aurora Media
Aurora Media & Formula E TV approached Covert to produce ident & supporting channel branding in the forms of wipes and transitions for Jaguar’s E Sport presentation.
Paying close attention to the brands stringent branding guidelines, Covert built a concept around animated neon streaks, representative of the vehicles in motion racing around a track.

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