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Smashing prices with Dell UK

Social marketing & motion design for Dell’s Black Friday campaign


Agency: Somethin’ Else
Commissioned by the powerhouse Somethin’ Else on behalf of Media Com, we were tasked with the challenge to compose, edit and animate a suite of social assets for Dell UK’s Black Friday sales.
Our deliverables were comprised of two distinctive approaches. The first was a tongue-in-cheek look at overtly engaging news anchors, whilst the second was series of 3d animated pieces. These pieces highlighted the beauty and form of several Dell laptops.

Strategy & Process

This brief demanded a wide skillset: chroma-keying, 2d compositing, 3d modelling, animation, edit grade, and more. A great challenge on a tight turnaround!
Centring the edits around greenscreen plates, a news anchor studio was designed & composited in. A 3d ident was then introduced to establish the theme, and supporting animations gave context whilst promoting products with clear call to actions.

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