Social marketing & motion design for Dell’s Black Friday campaign
Agency: Somethin’ Else
Commissioned by the powerhouse Somethin’ Else on behalf of Media Com, we were tasked with the challenge to compose, edit and animate a suite of social assets for Dell UK’s Black Friday sales.
Our deliverables were comprised of two distinctive approaches. The first was a tongue-in-cheek look at overtly engaging news anchors, whilst the second was series of 3d animated pieces. These pieces highlighted the beauty and form of several Dell laptops.
Strategy & Process
This brief demanded a wide skillset: chroma-keying, 2d compositing, 3d modelling, animation, edit grade, and more. A great challenge on a tight turnaround!
Centring the edits around greenscreen plates, a news anchor studio was designed & composited in. A 3d ident was then introduced to establish the theme, and supporting animations gave context whilst promoting products with clear call to actions.
Let’s work together
We’re always keen to speak with new brands, agencies & production houses.