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Revealing the Masterpiece

TVC promoting brand awareness for Sky Arts & Citroen’s partnership

Citroen/Sky Arts

Agency: Somethin Else
Commissioned by the powerhouse Somethin’ Else on behalf of Citroen Paris, we were tasked with creating a range of engaging adverts where we insert some more copy that fits.
We directed, edited animated and graded a total of 6 spots distributed across social. digital & TV channels.

Strategy & Process

Taking inspiration from the Citroen DS7’s form and the intricacy of its magnificent headlight design, we explored the concept of reflections and repetition.
We combined a series of live action plates, 3d modelled geometry and animated graphics to form a series of interlinking kaleidoscopic imagery.

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