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THE GYM GROUP

FOR EVERY GROUP

New Year. New Gains. Same Fun.

We kicked off 2026 with a new campaign for The Gym Group, supporting the launch of a bold new chapter in fitness.

Creative direction was led by Daniel Andrew, working in close collaboration with Ginger Whippet. Together, we delivered VFX, grading, and online, shaping a campaign that reflects The Gym Group’s inclusive, no-nonsense approach to training.

Huge thanks to Ginger Whippet for the collaboration and for flexing with us.

CREDITS

  • BRAND The Gym Group
  • EXECUTIVE CREATIVE DIRECTOR Simon Dewey
  • CREATIVE DIRECTOR Dan Andrew
  • EXECUTIVE PRODUCER Ben Dubois
  • PRODUCER Ben Pearce
  • 2D LEAD Adam McHale
  • AI LEAD Ivan Hryhorjuk
  • 3D LEAD Artur Drozdowicz
  • GRADE Olha Korzhynska
  • PRODUCTION Ginger Wippet Films
  • DIRECTOR Rollo Hollins
  • PRODUCER Dillon Palmer
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