DP WORLD
MCLAREN
For DP World and McLaren’s Ingredients of Sport, the team set out to visualise everything that happens long before the grid
From microscopic material detail to global logistics in motion, AI-assisted VFX helped turn precision, preparation and data into cinematic anticipation — capturing the focus, the build-up and ultimately the roar of race day.
A huge effort from everyone involved, and a big thanks to DP World and McLaren for trusting us to help bring the invisible system behind the sport to life.
See more here: https://www.youtube.com/@DPWorldinfo/videos
CREDITS
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BRAND DP World / McClaren
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VFX Covert
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EXECUTIVE CREATIVE DIRECTOR Simon Dewey
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VFX SUPERVISOR Ivan Hryhorjuk
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CREATIVE DIRECTOR Dan Andrew
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2D LEAD Hasan Khan
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SENIOR PRODUCER Kirsty Ratcliffe
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GRADE Olha Korzhynska
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PRODUCTION Chrome
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DIRECTOR Stephen Parker
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VFX Covert
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EXECUTIVE PRODUCERS Joel Mishcon & Mark Wilson
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PRODUCER Lauren Brooks
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