LENOVO

ALWAYS GET BACK UP

For Lenovo’s ‘Always Get Back Up’ campaign, the studio teamed up with Design Bridge & Partners to create a tribute to the grit and perseverance at the heart of every gamer.

A MASSIVE effort from the crew and some stunning work that inspires the gamer in all of us. 

Huge thanks to Design Bridge for letting us play

CREDITS

  • BRAND Lenovo
  • AGENCY Design Bridge
  • EXECUTIVE CREATIVE DIRECTOR Marta Swannie
  • PRODUCTION A Running Commentary
  • PRODUCER Jane Rattle
  • CREATIVE DIRECTOR Simon Dewey
  • VFX & SHOOT SUPERVISOR Hasan Khan
  • EXECUTIVE PRODUCER Ben Dubois
  • SENIOR PRODUCER Kirsty Ratcliffe
  • PRODUCER Rebecca Traversi
  • CG LEAD Oscar Hill
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