104 NICKELS

Covert’s expansion into the US needed a powerhouse team, and 104 Nickels is just that. Founded by Anthony Nitkowski and Nicholas King, 104 NICKELS creates content that defies the boundaries of reality through human-VFX interactivity and photorealism. The director duo has created campaigns and viral social content for brands such as Oakley, Max, and Under Armour while working with star talents such as Jake Paul, Patrick Mahomes, Dennis Rodman, Angela Sarafyan, David Guetta, and Chiara Ferragni.

From commercials and music videos to immersive experiences, 104 Nickels thrives at the intersection of creative storytelling and production excellence for both brands and celebrities. Their deep industry knowledge and adaptability make them a perfect fit for Covert’s forward-thinking approach. And when they’re not in the trenches of production, you’ll likely find them scouting LA’s best coffee spots or expanding their archive of obscure film trivia.