LOOOOOOONGER

As much as we love ‘toilet humour’ at Covert HQ, our team did some pretty serious CGI work, taking centre stage to create the star of the show: an endlessly unspooling roll of toilet paper.

Collaborating with Bright Young Things and Vayner Media, Covert’s meticulous visual effects work seamlessly to integrate with the humour and charm of the ad, delivering a playful yet polished visual metaphor for “long-lasting” performance. The result? A roll that’s as smooth and impressive as Covert’s craft itself…

(on a side note, does anyone else feel mega EMBARRASSED when it comes to buying loo roll?)