RIDE SOBER

Ride Sober or Get Pulled Over campaign for the NHTSA embodies Covert’s commitment to blending impactful storytelling with a bold, data-driven approach to saving lives. By integrating compelling visuals and direct messaging, the campaign raises awareness while encouraging accountability, all in a tone that resonates with a diverse audience. This work exemplifies our dedication to creating campaigns that are not only visually striking but also socially responsible and effective. We took inspiration from Film Noir, Anime and retro video games and had an absolute BLAST with this project…